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Launched in 1983 under the authority of the De Rigo brothers, Police has become a transformational brand within the eyewear industry. Fo...
Launched in 1983 under the authority of the De Rigo brothers, Police has become a transformational brand within the eyewear industry. Focusing initially on sunglasses, Police believed it was vital to continuously replicate demand in the market, offering a new style year-on-year. Police focused on providing American confidence with European style and by applying youthful and bold statements in their eyewear collection, the brand grew astronomically. Chic advertising campaigns including the likes of George Clooney and Neymar brought Police to a global audience – in particular the young, authentic and rebellious individual.
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